Your outbound isn't broken.
It just doesn't exist yet.
We build and run the outbound engine your business is missing. Cold email. LinkedIn. Content. Managed end-to-end so you can focus on what you do best — closing.
We use AI to handle the heavy lifting — data sourcing, sequencing, deliverability, scale. But we know where the human touch matters: strategy, messaging, the conversations that actually close deals. AI optimises. People decide. That's the difference.
Sound Familiar?
You know you need more pipeline. You just don't have a system to build it.
These are the patterns we see in every business that comes to us. If any of this hits close to home, you're in the right place.
Feast or famine, every quarter
Some months are strong, others are dead. There's no consistent outbound running in the background, so pipeline depends on referrals, luck, or someone manually grinding through LinkedIn and email when things slow down.
Outreach that gets ignored
You've tried cold email or LinkedIn before. It felt spammy, got poor results, and was dropped after a few weeks. The problem wasn't the channel — it was the infrastructure, targeting, and messaging behind it.
Your best people are stuck prospecting
The people who should be closing deals or serving clients are spending their time sourcing leads, writing follow-ups, and chasing conversations that go nowhere. Their talent is being wasted on tasks that can be systemised.
No presence, no trust, no warm-up
When a prospect gets your email or message, they look you up. If there's no content, no credibility signals, and no consistent presence in market, you're starting every conversation from zero.
If you're reading this and thinking "that's us" — that's exactly why we exist. Not to convince you that outbound works. But to show you what it looks like when it's done properly.
What We Do
An outbound engine that runs without draining your team.
We don't hand you a tool and wish you luck. We build and manage your entire outbound system — from the infrastructure and data, through to qualified conversations on your calendar.
AI handles the volume. Sourcing contacts, running sequences, managing deliverability, optimising what's working. It does this faster and more consistently than any human team could.
Our team handles what AI can't. Strategy. Messaging that sounds like a person, not a template. Knowing when to push and when to pull back. Reading the room on which angles are resonating and which need to change.
The result is outbound that feels personal at scale — because it is. The AI does the work. We make sure it's the right work.
Targeted cold email campaigns
Verified contacts, warm domains, multi-step sequences written to start real conversations — not land in spam.
LinkedIn content that builds authority
Consistent, relevant posts that warm your audience before outreach ever lands in their inbox. Your name becomes familiar before the first message.
LinkedIn outreach at scale
Personalised DMs to decision-makers — the kind of outreach that actually gets replies because it doesn't read like a script.
Qualified meetings, not just leads
We don't hand you a spreadsheet. We put conversations with the right people on your calendar. What you do from there is up to you.
Packages
Three ways to work with us.
Each tier builds on the last. Start with what fits your stage and scale when you're ready.
Tier 1
Cold Email Engine
AI-powered outbound email done properly. We handle the infrastructure, data, and sequences — you take the meetings.
What's included
- ✓Dedicated sending domains and inbox warm-up
- ✓Target account and contact sourcing
- ✓Email verification and enrichment
- ✓Multi-step cold email sequences (A/B tested)
- ✓AI SDR handling replies and routing
- ✓Deliverability monitoring and optimisation
- ✓Weekly performance reporting
Tier 2
Email + Content
Cold email backed by LinkedIn content that builds authority. Prospects see your name before they see your email.
What's included
- ✓Everything in Tier 1
- ✓LinkedIn content strategy and calendar
- ✓3+ authority-building posts per week
- ✓Content aligned to outbound messaging
- ✓Profile optimisation for all active accounts
- ✓Audience warming through consistent presence
- ✓Content performance tracking
Tier 3
Full Multichannel
The complete engine. Cold email, authority content, and active LinkedIn outreach — all running in sync, every day.
What's included
- ✓Everything in Tier 2
- ✓Targeted LinkedIn DM campaigns
- ✓Connection request strategy and management
- ✓Multi-channel sequencing (email + LinkedIn synced)
- ✓Dedicated campaign manager
- ✓Priority support and weekly strategy calls
Process
Live in weeks, not months.
A streamlined process designed to get your outbound engine live and generating meetings fast.
Discovery
We learn your business, your ideal clients, and your current pipeline gaps. If it's a fit, we scope the right tier.
Infrastructure
Sending domains, inbox warm-up, data sourcing, contact verification, and messaging — all built before anything goes live.
Launch
Sequences go live. DMs start sending. Content starts publishing. Your outbound engine is running.
Optimise & Scale
We review what's converting, double down on winning angles, and scale volume as results compound.
If we don't book you a qualified meeting, we keep working until we do.
We agree on what "qualified" looks like before we start. If we don't deliver, we continue working for 30 days at no additional cost — or until we book that first meeting, whichever comes first.
We only take on work we believe we can deliver on. This is how we prove it.
Why Us
We know where AI belongs — and where it doesn't.
Most agencies either avoid AI entirely or automate everything and hope for the best. We do neither. We know exactly where AI creates leverage and where human judgement is irreplaceable.
Where AI does its thing
- ⚡Sourcing and verifying thousands of contacts
- ⚡Managing sending infrastructure and deliverability
- ⚡Running multi-step sequences at scale
- ⚡Monitoring performance and flagging what's working
- ⚡Handling initial reply routing and triage
- ⚡Scheduling and calendar management
Where humans make the difference
- 🤝Defining your ideal client and messaging strategy
- 🤝Writing copy that sounds like a person, not a bot
- 🤝Reading the market and adjusting angles
- 🤝Quality-checking every reply before it sends
- 🤝Strategy calls and campaign direction
- 🤝Understanding context that AI simply misses
Team
Built by operators, not theorists
We've built and scaled outbound systems across multiple industries. This isn't a side project — it's what we do.
Micheal Doherty
Sales Strategy & Client Partnerships
10+ years in B2B sales across insurance, marketing, and SaaS. Having worked with 150+ DTC brands on growth and go-to-market, Micheal saw the same pattern everywhere — the businesses that scale aren't working harder, they're building systems that create leverage instead of adding headcount. At Lugh Agentics, he shapes the sales strategy, defines the outbound approach for each client, and ensures every campaign is built around real commercial outcomes, not vanity metrics.
Patrick Bradley
Technical Infrastructure & Delivery
13+ years leading product and technology delivery across retail and enterprise, including work with Panasonic, Samsung, and L Brands across the UK, Europe, and USA. Patrick builds everything under the hood — sending infrastructure, deliverability, data pipelines, and campaign platforms. He makes sure your outbound system works before it ever goes live, and keeps it running cleanly once it does.
FAQs
Common questions
Let's talk about what's not working — and what could be.
No pitch. No pressure. Just a conversation about your pipeline, where the gaps are, and whether we're the right fit to fill them.
Get in Touch